Convention 2019

As the lead designer for the 2019 Unifor convention, I was able to set a style and work with my designer and creative director to push forward a bright and bold campaign. 

We not only had to balance the serious and professionalism of Unifor, but make it eye catching and unique. We gave it a blast of energy by mimicking the lockup movement in various applications. We were able to use the angle to add or remove corners, apply gradients and utilize the Unifor signature. We made booklets, swag, and large format print applications as well as working with our animation team to bring the lockup to life.