Pay Tolerence

Privatization has been threatening our Canadian healthcare system for years and making its way into Ontario with the help of Doug Ford. OPSEU (Ontario Public Service Employees Union) wanted to build a campaign that would not only prevent Doug Ford from further messing up the healthcare system, but also convince the public that "Healthcare driven by shareholder profits—not patient care—will end up costing you."

This concept looks into the "black mirror" crystal ball to show people what could happen.

When this campaign was launched on TV, Youtube and Meta, the comments started flowing and was even started trending on Reddit. We were able to cause a buzz with 32 million impressions in Ontario.